Spotify, a desktop music payer and mobile application, gives registered users immediate access to their library which contains millions of songs. It has been founded on April 2006 by Daniel Ek with Martin Lorentzon, his fellow Swedish entrepreneur. Together, they formed this application to obtain a single objective: to create an online platform that allows users to access their vast catalog and create a legal substitute to piracy and hopefully improve on the music industry.
Both creators admitted that they are obsessed with music and they want to improve everybody’s music experience. They do not only target the immediate consumers, but this app is also for artists and producers to have an enjoyable experience in the business.
Currently, because of Spotify, users are able to listen to music they haven’t yet before. Though, they have instantaneous access also to the music library, some songs have a premium value and would require payment. Though many people have the mentality of not wanting to pay for music, Spotify has changed that and users are more than willing to pay since for a small price, they are able to redefine and renew their love for music.
Spotify also improves the music industry because users support artists more. It would give a positive boost to the industry since consumers will be more willing to attend to concerts or other events. It would dramatically improve sales say for example, 2Chainz, Kendrick Lamar, or Blake Shelton tickets.
This music app has also featured success stories for starting rock bands that only had a few Facebook and Twitter pre-Spotify. Then, they were featured and the unexpected exposure has proven to be a great help for their emerging careers. It gave them new fans and boosted their digital album sales.
Spotify has been thought to be a game-changer in the music industry. Some even consider it as a beacon of hope since the problem on massive piracy kills the industry little by little. It aids it by making the people rekindle their love for songs and melodies. Lastly, more than serving millions of their consumers, they keep the best interest of artists in their minds and extend big help to them to further their careers.